How to Start on Salla: From Zero to Success – The Complete Guide
Starting an online store can feel overwhelming, but with Salla, the process becomes simple, fast, and beginner-friendly. Salla is one of the top e-commerce platforms in the Middle East, giving you everything you need to launch a professional online store without any technical skills.
But here is the truth many new sellers ignore:
**Success on Salla is NOT only about your store design or your products.
The real success depends on:
- Proper marketing
- Correct audience targeting
- Choosing the right advertising platform**
These three factors determine whether your store will grow… or stay without traffic.
This guide walks you through everything—from creating your store to reaching real, consistent sales.
1. Create Your Salla Account
To begin your journey:
- Visit Salla’s website
- Click Create Store
- Enter your personal details
- Verify your phone number
- Access your dashboard
Choose a store name that is simple, memorable, and suitable for your niche.
2. Build Your Store Identity
Your store’s branding is the first impression customers see.
Customize:
- Theme and layout
- Colors
- Logo
- Banner images
- Homepage sections
Add essential pages:
- About Us
- Contact Us
- Shipping Policy
- Return Policy
- Privacy Policy
These build trust and make your store look professional.
3. Add Products Professionally
Your products are the heart of your store.
For each product, include:
- A clear, attractive title
- High-quality images
- A detailed description focused on benefits
- Price
- Variants (sizes, colors)
- Stock quantity
- SKU codes
Pro Tip:
Good images can dramatically increase your conversion rate.
4. Activate Payment Gateways
Make it easy for customers to pay.
Salla supports:
- Apple Pay
- Mada
- Credit/Debit cards
- STC Pay
- Bank transfer
Activate multiple options to reduce abandoned carts.
5. Set Up Shipping and Delivery
Choose the right delivery partners:
- Aramex
- SPL
- SMSA
- J&T
- Other local couriers
Set delivery regions, shipping fees, and free-shipping rules.
6. Configure Essential Store Settings
Inside your dashboard:
- Enable VAT
- Set notifications
- Choose store language
- Adjust working hours
- Activate automated order messages
These settings keep your operations running smoothly.
7. The Most Important Step: Marketing, Targeting & Choosing the Right Platform
This is the step most store owners fail at—and the reason successful stores grow fast.
You can have the best product, best design, and fastest shipping…
But without proper marketing, your store will never be seen.
7.1 Why marketing is the key to your success
Marketing brings customers to your store.
No marketing = no visitors = no sales.
7.2 Choose the right advertising platform
Not every platform works for every business.
In Saudi Arabia, the strongest platform for generating sales is Snapchat Ads.
Because:
- Huge active audience
- Accurate targeting
- High purchase rate
- Lower cost than many other platforms
Depending on your niche, sometimes:
- TikTok
- Google Ads
may perform better.
Choose the platform based on your target audience’s behavior, not your personal preference.
7.3 Target the correct audience
Correct targeting = consistent sales.
Define your audience by:
- Age
- Location
- Interests
- Buying power
- Market needs
Wrong targeting = zero results even with a perfect ad.
7.4 Build an effective marketing strategy
- Use short, high-impact videos
- Capture attention in the first 3 seconds
- Offer a strong incentive (discount, free shipping, gift)
- Focus on benefits, not features
- Test multiple creatives
- Track and optimize regularly
Marketing is a continuous process—not a one-time task.
8. Launch Your Store
After everything is ready:
- Make a test purchase
- Review all pages
- Make sure payment and shipping are active
- Check images and pricing
Then click Publish Store.
Your store is now live—but remember:
The real work begins after launching.
9. Use Salla Apps to Boost Sales
In the Salla App Store, you can enable:
- Abandoned cart recovery
- Loyalty programs
- Upsell & cross-sell tools
- Advanced analytics
- Discounts & coupons
These tools increase your average order value and repeat purchases.
10. Manage Orders Like a Professional
From your dashboard:
- Confirm and process orders
- Print shipping labels
- Track deliveries
- Communicate with customers
- Handle returns and replacements
Excellent service = loyal customers.
11. Scale Your Store
Once your marketing strategy starts working:
- Increase your ad budget gradually
- Add more products
- Improve packaging
- Launch WhatsApp campaigns
- Work with influencers
- Run seasonal promotions
Growth comes from testing, improving, and staying consistent.
Conclusion: Your Success on Salla Depends on Marketing
Building a store on Salla is easy.
But winning in e-commerce requires mastering:
✔ Proper marketing
✔ Correct targeting
✔ The right advertising platform
These three elements are the backbone of every successful store.
